The Indy 500 last month hit a five-year television ratings high, averaging 5.581 million viewers for a 51% surge over 2020 - the least-watched Indy 500 ever. “So I don’t see how we could come up with the necessary network windows to accommodate NASCAR for the same reason as Ind圜ar.” “We’ve got college basketball in the first quarter, and in the fall we have college football and NFL football,” McManus said.
SRX RACING SERIES TV
It’s exciting programming live, it feels big, but it just wasn’t meant to be for CBS.”įor the same reason, McManus said CBS would not likely be a player in NASCAR negotiations when its current TV deals with Fox Sports and NBC expire at the end of the 2024 season.
He said there were initial discussions with Ind圜ar owner Roger Penske “but it became clear that from a programming standpoint, we just couldn’t find the necessary slots for the races.
SRX RACING SERIES SERIES
NASCAR’s relationship with CBS lasted in some form until 2000, when NASCAR struck the first of several monster television deals that moved racing away from the network.ĬBS gets back into the racing game the next six weeks with SRX, but McManus said there are no plans for other racing series at the network.
CBS in 1979 presented the first flag-to-flag coverage of the Daytona 500, a race that drew an incredible 15.1 million viewers in part because of a massive snowstorm that paralyzed much of the East Coast and fantastic racing that ended with a Richard Petty victory and Cale Yarborough fighting brothers Bobby and Donnie Allison on live television following their last-lap crash. Some wondered if it was a test run toward a return of motorsports to CBS, the network that in 1960 was the first to air NASCAR races.
SRX RACING SERIES DRIVER
CBS hired veteran motorsports producer Pam Miller to run the broadcasts and assembled a talent team that includes rotating driver analysts Danica Patrick, James Hinchcliffe and Dario Franchitti. It debuts Saturday night from Stafford Speedway in Connecticut for the first of six consecutive weeks that CBS figured will fill an empty summer programming slot. The six-race series was developed by NASCAR Hall of Famers Tony Stewart and Ray Evernham and is backed by The Montag Group CEO Sandy Montag and Bruin Capital CEO George Pyne. I’m an auto racing fan, I’d love to bring more auto racing to CBS and this is what we’re focused on.“ĬBS Sports made a multi-year agreement with SRX before the made-for-TV all-star series had even announced its creation. “The PGA Tour is really important to us and those events can’t be preempted. Even on Indianapolis 500 week, on race day, we’ve got commitments to golf. “Our commitment right now is to SRX and our programming schedule really precludes us from picking up a series like the Ind圜ar Series. “I can tell you that we will not have Ind圜ar next year,” McManus told The Associated Press.
NBC Sports is in the final season of a three-year deal with Ind圜ar.
McManus told The Associated Press the CBS Sports calendar is too crowded with too many conflicts - the PGA Tour went head-to-head this year with the Indianapolis 500 - for the network to attempt to acquire Ind圜ar’s television rights. DETROIT (AP) - CBS Sports is not using the Superstar Racing Experience as a soft opening for more motorsports, and chairman Sean McManus ruled out Ind圜ar joining the network next year.
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